An optical e-shop that makes buying contact lenses online simple

Papadiamantopoulos D. S.A. is a family-owned optical business founded in 1920, with 23 stores and the Optical, EZ2C and Sunwear brands.

Contact lenses come with parameters: power and base curve, often different for each eye. The company wanted customers to order them online with confidence and without mistakes, with prices and stock that match the stores.

It also wanted the e-shop to work together with its network of 23 stores, not alongside it.

A per-eye lens configurator

Customers choose the parameters for each eye separately and see only the options available for that specific lens. Prices come from the ERP.

Two-way ERP integration

Products, stock and prices come from the ERP, and e-shop orders go back into it, with no double entry.

Online and in store, together

Pickup from any of the 23 stores, a customer account with purchase history and easy reordering, because contact lenses are bought again and again.

AI chatbot, 24/7

An AI chatbot answers customers around the clock about products, orders and stores.

Designed for mobile

Custom design for desktop and mobile, with a simple flow from product to checkout.