AI agent
AI
Software that uses artificial intelligence to carry out tasks on its own: it reads data, makes decisions within rules you set and acts in other systems.
Glossary
Greek Α–Ω
English A–Z
AI chatbot
AI
A text assistant on your website, Messenger or other channels that answers in natural language based on your business information.
AI voice agent
AI
A digital phone assistant that speaks naturally, answers calls 24/7 and serves your customers or routes the call to the right person.
API
Development
Application Programming Interface: the way two systems talk to each other and exchange data automatically.
B2B e-shop
E-commerce
An e-shop for trade customers (resellers, partners) with customer-specific prices, payment terms and fast ordering.
Backend development
Development
Building the part you do not see: database, business logic, connections to other systems and security.
Backup
Support & security
A copy of a site's files and database, so it can be restored if something is lost or breaks.
Brief
Strategy & projects
The document that describes what a project should achieve: goals, audience, features, constraints and timeline.
CMS (content management system)
Development
The software you use to manage a site without writing code: pages, articles, products, images.
Cookies
SEO & marketing
Small files a site stores in the visitor's browser to remember settings or the cart, or for analytics and advertising.
ERP
E-commerce
Enterprise Resource Planning: a company's commercial and accounting system, holding items, prices, stock, customers and documents.
Frontend development
Development
Building the part of a site or app that users see and use: pages, forms, buttons, interactive elements.
Go-live
Strategy & projects
The moment a new site, e-shop or app becomes available to the public and replaces the old one.
Google Analytics
SEO & marketing
Google's free tool for measuring site traffic: where visitors come from, what they do and whether they buy.
GRECA
Organisations
The Greek E-commerce Association, which represents e-commerce businesses and professionals in Greece.
Kickoff meeting
Strategy & projects
The first meeting between the project team and the client, to agree goals, roles, steps and dates.
LLM (Large Language Model)
AI
A large language model: the technology behind tools such as ChatGPT and Claude, which understands and generates text in natural language.
Migration
Development
Moving a site or e-shop to a new platform, version or server, together with its data.
Module
Development
Add-on software that adds a feature to a PrestaShop e-shop, such as a payment method, shipping or filters.
Plugin
Development
Add-on software that adds features to a WordPress or WooCommerce site, such as forms, SEO or payments.
PrestaShop
E-commerce
An open-source e-shop platform, built for e-commerce from the start and widely used in Europe.
Product feed
E-commerce
A file (usually XML or CSV) listing a catalogue's products and their details, read automatically by another system.
Project management
Strategy & projects
Coordinating a project so it is delivered correctly, on time and within the agreed cost.
SEO (Search Engine Optimization)
SEO & marketing
The work that helps a site rank higher in Google and other search engine results.
SLA (Service Level Agreement)
Support & security
The agreement that sets the level of support: how fast we respond, during which hours and what is covered.
Theme
Development
The set of files that defines how a WordPress, PrestaShop or other CMS site looks: layout, colours, fonts, pages.
UAT (User Acceptance Tests)
Strategy & projects
The tests the client runs before launch to confirm that the site or app does what was agreed.
UX / UI
Development
UX (User Experience) is how easily and pleasantly users achieve what they want. UI (User Interface) is how the screen they use looks.
WordPress
Development
The world's most widely used website platform (CMS), open source, with WooCommerce for e-shops.
XML
Development
A file format for structured data, widely used for product catalogues, sitemaps and data exchange between systems.
Upgrade
Support & security
Moving a site or e-shop to a newer version of the platform, PHP or modules, for security, speed and new features.
SSL certificate
Support & security
The certificate that encrypts traffic between visitor and site and shows https and the padlock in the browser.
Loyalty programme
E-commerce
A system that rewards customers for their purchases, usually with redeemable points, so they come back and buy again.
Accessibility
Development
Designing a site so everyone can use it, including people with visual, hearing or motor impairments.
SEDE
Organisations
The Association of Internet Companies of Greece, representing established web development and digital services companies.
E-shop and ERP integration
E-commerce
Automatic data exchange between an e-shop and an ERP: products, prices, stock and customers to the e-shop, orders to the ERP.
Hosting
Support & security
The server where a site or e-shop lives and loads from for every visitor.