Loyalty programme

A system that rewards customers for their purchases, usually with redeemable points, so they come back and buy again.

How it works Customers earn points on every purchase and redeem them on later ones. There may be tiers, birthday offers or bonuses on selected products.

E-shop and physical store The most useful programme recognises the customer everywhere. That is why an ERP integration matters: points count the same online and at the till.

AfterClub AfterClub is Afternet's loyalty platform for PrestaShop e-shops with ERP integration.

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