An e-shop for trade customers (resellers, partners) with customer-specific prices, payment terms and fast ordering.
How it differs from a B2C e-shop
The customer logs in and sees their own prices and discounts, their balance and their documents. They order in larger quantities, often by item code or from a list.
What it needs
Almost always an ERP integration, so prices, credit limits and orders stay in sync.
What the business gains
Customers order on their own, at any hour, and the sales team works on growth instead of typing in orders.