The moment a new site, e-shop or app becomes available to the public and replaces the old one.
What it involves
Final backup, data transfer, DNS switch, SSL activation, payment and form checks, 301 redirects from old URLs and submitting the new sitemap to Google.
When it happens
On a quiet day and time, not Friday afternoon and not right before a busy season.
After go-live
We monitor errors, speed and Google rankings during the first weeks and fix anything that comes up quickly.