Brief

The document that describes what a project should achieve: goals, audience, features, constraints and timeline.

Why it matters A good brief saves time and money. Everyone starts with the same picture, and decisions are made against shared goals.

What it covers The business and its customers, what the site or app must do, examples you like, systems that need connecting, budget and dates.

You don't have to write it alone We often put the brief together with you after a first conversation.